Texas freeways face increasing safety and operational challenges from heavy traffic demand, congestion, and crash-related disruptions. In response, the Texas Department of Transportation (TxDOT) has advanced Transportation Systems Management and Operations (TSMO) strategies that emphasize real-time monitoring, proactive operational response, and technology-enabled improvements to enhance safety and mobility on the existing transportation system. As part of this effort, digital transformation is enabling freeway operations to move beyond passive monitoring toward automated, data-driven safety messaging.